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Our Story
Makes your
mood.
The name
Named after the sea.
“YOOD” comes from the iodine scent of the sea — a smell people recognise on the first breath without being told what it is. That is the idea behind every fragrance: distinctive, easy to recognise, impossible to mix up.
The moods
Chosen by feeling, not by notes.
Instead of asking you to decode perfume vocabulary, we describe each scent by the moment and mood it fits — fresh, playful, bold or cozy — and let you try it in 5 ml before choosing the full bottle.
The bottle
One bottle, many worlds.
A clear rectangular bottle, a black cap and a black label carrying the two-wave mark. The bottle stays the same; the world around each fragrance changes with its mood.